Sarah Willersdorf

Partner & Managing Director at Boston Consulting Group

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Those brands that have stores and sales associates have an asset that any company that’s purely online doesn’t have.

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How Gucci And Chanel Are Evolving Through Tech-Powered Personalized Experiences

Gucci and Chanel are using the power of customers’ smartphones to deliver more personalized and human-enhanced service to their customers. Gucci and Chanel’s latest efforts are showing how luxury brands can combine the power of physical retail with technology.

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Sarah Willersdorf | Source | Partner & Managing Director at Boston Consulting Group