Dear Shaded Viewers,
During Paris fashion week I visited the Dover Street Market Paris showroom and had a chat with Eli Russell Linnetz the founder of ERL. The brand is family oriented, men, women and children and very American from the Venice Beach. Los Angeles native. ERL did an installation in the courtyard of 35/37 and installed a giant Christmas Tree in the DSM showroom, the sound scape included Nat King Cole singing Christmas tunes. ERL is inspired by LA with its Hollywood atmosphere, the nature aspect with skateboarding and skiing. The nostalgic collection gives a nod to all of the Americana codes through its knitwear pieces and graphic t-shirts, and other athletic/sportswear pieces.
Later,
Diane