Rolex GMT-Master Image From Catalog

Early 1970s Rolex GMT-Master Image From Catalog

“Pepsi.” There is perhaps no better known Rolex model in today’s market than a GMT Master I or II with a blue and red bezel. Indeed, there are plenty of folks out there who don’t know the model’s actual name — or, for that matter, what it does — but who are familiar with this color scheme and nickname! And for good reason: The GMT Master is a legendary timepiece, developed specifically for Pan American Airways pilots in the early 1950s and regarded today as the ultimate expression of the dual-time zone watch. 

This advertisement from the 1970s is not a traditional print magazine ad, but rather a beautifully composed page from a brochure, distributed by a small jeweler, making it extra-uncommon. (Advertising comes in many forms, and certainly catalogs did an excellent job promoting Rolex products.) Here we see a gorgeous, tritium-dial reference 1675 with a brilliant “Pepsi” bezel, and simple, effective advertising copy artfully text-wrapped: “When special occupations make special demands on a watch, Rolex provides the answer…” 

If this colorful page with its perfectly situated, sprawling watch doesn’t make you a proud GMT owner — or an eager prospective buyer — we’re not sure what will!

About our collaboration with Ad Patina

We're thrilled to be collaborating once again with our longtime friend Nick at Ad Patina to bring you a selection of the most-popular and hard to find original vintage magazine advertisements curated specifically for Analog:Shift!

Scouring the world for forgotten marketing treasures, Ad Patina's raison de être very much mimics our own - to hunt down these wonderful bits of history, preserve and restore them as needed, and share them with an enthusiastic community.

These documents of horological and advertising history have entered the collecting conversation as the ultimate accompanying accessory to go along with hobbies and passions. They have found themselves framed in homes and offices around the world. 

Every one of these wonderful pieces is a genuine, vintage advertisement that has been professionally framed to ensure years of enjoyment to come - no reprints or reproductions here!

Much like a traditional piece of art - a painting or photograph - an original advertisement can be appreciated for its design as well as for its power to evoke nostalgia. Something vintage enthusiasts know all about!

Our Pledge

Analog:Shift stands behind the authenticity of our products in perpetuity.

Condition

Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.

Warranty

We back each Analog:Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.

International Buyers

Please contact us prior to purchase for additional details on shipping and payment options.

All of our watches include complementary insured shipping within the 50 states.

Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.

We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.

Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.

We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.