A map shows the 2000-mile journey Arby's Roadside Meathouse food truck will make to Area 51 festival ... [+]
Karl Marx famously said, “History repeats itself, first as tragedy, then as farce.” While the Storm Area 51 “movement” (which itself began as a joke) will hopefully not end in tragedy (hint: do not attempt to enter the Air Force base or rile up residents) the farce is already with us.
Kool-Aid is giving away 900 canisters of its limited-edition “UFO-Yeah Intergalactic Green” in select markets nationwide starting on September 19. To have a shot at winning this Kool-Aid Man special edition (a spokesperson insists the canister “puts the EXTRA in extraterrestrial”), the company says to tweet #UFOYeah and #promo.
Kool-Aid Man; special limited edition UFO-Yeah Intergalactic Green Kool-Aid canister.
If you’re over 21, you can enjoy another alien-themed beverage. Bud Light is sponsoring the Area 51 Celebration, now scheduled for Las Vegas on Sept. 19. Limited edition alien-themed cans will reportedly be available in California, Nevada and Arizona. But fear not; if you live outside those states Bud Light will still let you order alien-themed hats, socks, t-shirts and even a $75 flag to signal the aliens when they are looking for a landing spot.
Meanwhile, Arby’s, the second-largest sandwich restaurant brand in the world with more than 3,400 restaurants in eight countries, is participating in one of this weekend’s “Area 51” gatherings, Storm Area 51 Basecamp, located near the Alien Research Center in Hiko on Nevada’s Extraterrestrial Highway.
Raising the stakes, Basecamp promoters just announced the addition of world-renowned DJ, recording artist, producer, and electronic dance music pioneer Paul Oakenfold. He will appear at the Area51Basecamp festival for one night only, Friday, Sept. 20th.
In addition to Oakenfold, Area51Basecamp will feature a lineup of speakers, retailers, live-music, art installations—and food. Arby’s, part of $12 billion Inspire Brands, is promising to feed hungry humans and aliens alike.
“We can’t confirm if there are aliens at Area 51. But, if they do show up, they deserve the best meats on Earth,” said Jim Taylor, President of Arby’s. “If not, Arby’s will still be there serving the planet’s best meats to everyone else attending this historic event.”
Food Truck: Arby's Roadside Meathouse on its journey to Area 51 celebrations in Hiko, Nevada ... [+]
The Arby’s food truck, the Roadside Meathouse, may not have made an interstellar journey, but it did do a 2,000 mile road trip to bring “a top-secret menu for the true believers” on September 21. Forbes.com has been allowed to declassify the menu, which includes:
The E.T. Slider: A slider featuring a crispy chicken tender dipped in Bronco Berry Sauce.
Arby’s Frying Objects: Loaded curly fries topped with savory moon rocks, apparently bacon.
Galaxy Shake: A blue sweet milkshake base that turns pink and tarter as you drink it, topped with a fruit crunch.
The “Redacted on Rye” Sandwich: Roasted turkey on toasted marble rye bread with Swiss cheese, slaw and Thousand Island dressing.
Redacted-on-Rye Arby's special sandwich for Area 51 weekend in Nevada, September 21, 2019.
If you can’t make it all the way to Nevada this weekend to taste the excitement, Kings Dining & Entertainment, with locations in Chicago, Boston, Miami, Orlando, Franklin, TN and Raleigh, NC, is throwing “Storm Area 51” parties. You can take your favorite alien bowling or dancing to a live DJ, or try “Alien Ice Luge.”
For a possible future journey to the outskirts of Area 51, Kings is giving away trips to Nevada plus $500 cash to those with the best Area 51-themed costumes. The contest will take place at 8PM on Friday, September 20 at all locations.
