Dolby 3D Digital Cinema Overview brochure - Kelonik

The Future of <strong>3D</strong> Is Now<br />

Already proving itself as a powerful and growing box-office<br />

attraction, <strong>Dolby</strong> ® <strong>3D</strong> <strong>Digital</strong> <strong>Cinema</strong> engages audiences in<br />

something much richer and more compelling than they’re<br />

used to seeing in the movie theatre. Events onscreen seem<br />

closer to real life—even larger than life. In fact, <strong>Dolby</strong> <strong>3D</strong><br />

<strong>Digital</strong> <strong>Cinema</strong> offers moviegoers an experience so vivid and<br />

enthralling, they’re choosing <strong>3D</strong> over 2D presentations when<br />

given the choice, and they keep coming back for more.<br />

Compared to the film-based <strong>3D</strong> systems that came and went<br />

50 years ago, today’s <strong>Dolby</strong> <strong>3D</strong> <strong>Digital</strong> <strong>Cinema</strong> offers more<br />

compelling realism, less complex theatre installations, and<br />

an easier path to creating and distributing <strong>3D</strong> content. And<br />

it offers a combination of performance and practicality that<br />

is unique among today’s <strong>3D</strong> technologies.

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The Right Choice<br />

Converting to <strong>3D</strong> digital is an important commitment, so you want to be sure<br />

you’re making the right choice. <strong>Dolby</strong> <strong>3D</strong> <strong>Digital</strong> <strong>Cinema</strong> is an extension of <strong>Dolby</strong><br />

<strong>Digital</strong> <strong>Cinema</strong>, an established, reliable technology. It delivers an impressive <strong>3D</strong><br />

experience that provides realistic color and a sharp, clear image from every seat in<br />

the house, even in the back row and in the aisles. It’s practical, cost-effective, and<br />

straightforward to install and operate.<br />

The new technology behind <strong>Dolby</strong> <strong>3D</strong> <strong>Digital</strong> <strong>Cinema</strong> requires only a few additional<br />

components in theatres already equipped for digital projection:<br />

A rotating filter wheel assembly installed in your existing<br />

projector inserts between the lamp and<br />

picture element for <strong>3D</strong> and retracts for 2D.<br />

A DFC100 <strong>Dolby</strong> Filter Controller automatically synchronizes the filter wheel with<br />

<strong>3D</strong> digital content as it’s projected.<br />

Lightweight passive glasses bring<br />

the picture to life for the audience.<br />

Learn How Easy <strong>3D</strong> Can Be<br />

For more information on how <strong>Dolby</strong> <strong>3D</strong> <strong>Digital</strong><br />

<strong>Cinema</strong> can transform your theatre, contact<br />

your <strong>Dolby</strong> cinema equipment provider, or<br />

call <strong>Dolby</strong> at 415-558-0200.<br />

dolby.com

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Quality<br />

Realistic color and a sharp, clear image from every seat in the house.<br />

Flexibility<br />

Switch between 2D and <strong>3D</strong>. Move movies to additional auditoriums<br />

without changing a thing.<br />

Efficiency<br />

No silver screen. You can use your existing screen, eliminating<br />

the expense and drawbacks of the special silver screen<br />

required by other <strong>3D</strong> formats.<br />

How the <strong>Dolby</strong><br />

<strong>3D</strong> System Works<br />

<strong>Dolby</strong> <strong>3D</strong> <strong>Digital</strong> <strong>Cinema</strong> projects<br />

alternating full-color images for the<br />

left eye and right eye that are not quite<br />

identical with respect to their primary<br />

color frequencies. The audience wears<br />

passive glasses with filtering lenses that<br />

are precisely tuned to these differences,<br />

thereby preventing each eye from seeing<br />

the images intended for the other eye.<br />

This new technology eliminates the need<br />

for the impractical silver screens or the<br />

active-shutter glasses of other systems.<br />

Lens<br />

Filter Wheel<br />

Projector Light Engine<br />

Lamp Assembly

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<strong>Dolby</strong> Laboratories, Inc.<br />

100 Potrero Avenue, San Francisco, CA 94103-4813 USA T 415-558-0200 F 415-863-1373<br />

Wootton Bassett, Wiltshire SN4 8QJ England T 44-1793-842100 F 44-1793-842101<br />

dolby.com<br />

<strong>Dolby</strong> and the double-D symbol are registered trademarks of <strong>Dolby</strong> Laboratories.<br />

© 2008 <strong>Dolby</strong> Laboratories, Inc. All rights reserved. S08/18647/19359